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Privacy Policy

How we collect, use, and protect your information

Last Updated: December 2025

Black Dress Australia ("we," "us," or "our") operates the website blackdress.au. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the website includes:

Personal Data

When you voluntarily subscribe to our newsletter or contact us through our website, we may collect personally identifiable information such as your:

  • Email address
  • Name (if provided)
  • Any other information you choose to provide in correspondence

Automatically Collected Data

When you access our website, we may automatically collect certain information about your device and usage, including:

  • Your browser type and version
  • Your operating system
  • The pages you visit on our site
  • The time and date of your visit
  • The time spent on those pages
  • Your IP address (anonymised where possible)
  • Referring website addresses

Use of Your Information

We use the information we collect about you for the following purposes:

  • To send you our newsletter if you have subscribed
  • To respond to your enquiries and correspondence
  • To improve our website content and user experience
  • To analyse website traffic and usage patterns
  • To comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve your experience on our website.

We use the following types of cookies:

  • Essential Cookies: Required for the website to function properly
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Advertising Cookies: Used to deliver relevant advertisements and track campaign performance

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

Third-Party Services

We may use third-party services that collect, monitor, and analyse website data:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information about your use of the website and reports website trends. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Amazon Associates Program

Black Dress Australia is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au. When you click on affiliate links and make purchases, Amazon may collect information as described in their privacy policy.

Affiliate Disclosure

As an Amazon Associate I earn from qualifying purchases. This means that if you click on a product link on our website and make a purchase on Amazon, we may receive a small commission at no additional cost to you. This helps support our website and allows us to continue providing free style guides and recommendations.

Data Security

We implement appropriate technical and organisational security measures to protect your personal information. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Your Rights Under Australian Privacy Law

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information in certain circumstances
  • Withdraw consent for marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Newsletter subscriber information is retained until you unsubscribe. Website analytics data is retained in anonymised form for up to 26 months.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

Links to Other Websites

Our website contains links to third-party websites, including Amazon.com.au. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@blackdress.au
  • Contact Form: blackdress.au/contact

For complaints about our handling of your personal information, you may also contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

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Affiliate Disclosure: As an Amazon Associate I earn from qualifying purchases. Prices and availability are subject to change.